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Anurag Singh, founder of Global BPO Index

About the founder

Anurag Singh

Founder of Global BPO Index · 12+ years in marketing, operations & client servicing

I spent four years working inside the outsourcing industry before I ever wrote about it — servicing global insurance clients from Mumbai at Willis Towers Watson’s outsourced services unit. A decade of B2B growth work later, I build independent directories that give buyers the data-driven comparison I wish my clients had back then.

At a glance

12+
years in marketing, operations & client servicing
4 yrs
inside an outsourced insurance services unit
$10.8M+
qualified-lead pipeline built as founding marketer
44×
organic traffic growth driven over 3 years
1 → 8
marketing team built from scratch
2
independent directory platforms founded

From the delivery floor to the buyer’s side

My career started inside the industry this site covers. At Syntel, an IT services provider, I built the MIS reporting that delivery teams ran on. Then for four years at Willis Towers Watson’s outsourced insurance services unit in Mumbai, I serviced global property-insurance clients — resolving 50–80 accounting queries a day at 98% accuracy, designing a two-part billing SOP that became standard for large accounts, and training 30 associates on it.

That experience taught me what actually separates a great outsourcing partner from a mediocre one: process discipline, communication cadence, and domain depth — not the sales deck.

I then moved to the growth side of B2B software. As the founding marketer at Hopstack I built the function from one person to eight and a $10.8M+ qualified-lead pipeline; at Caimera I worked on the frontier of AI search and programmatic SEO. Twelve years in, I’ve sat on both sides of the outsourcing relationship — delivering the service and buying it.

Why I built Global BPO Index

Choosing a BPO partner is a high-stakes decision made with surprisingly thin information. Most “directories” are pay-to-play rankings; most reviews are unverifiable. Buyers deserve better than choosing a partner for a million-dollar process off a brochure.

Global BPO Index is my answer: an independent index that aggregates providers from public data, enriches every profile with the facts that matter — services, industries, delivery locations, certifications, engagement models — and lets buyers compare and request quotes for free.

It’s the second directory I’ve built on this model, after CustomsBrokerIndex, and it follows one rule: the data serves the buyer first. Providers never pay for placement — only for qualified leads — which keeps the rankings honest.

Experience

  1. Global BPO Index & CustomsBrokerIndexCurrent
    Founder

    Independent, data-driven directories that help buyers compare specialist service providers.

  2. Caimera (AI fashion-photography SaaS)2025 – 2026
    Marketing Manager

    Owned content & SEO end-to-end; grew AI-search visibility from 0 to 42 AI-cited pages and built programmatic SEO systems.

  3. Hopstack (fulfillment software)2021 – 2025
    Founding marketer → Senior Product Marketing Manager

    Built the marketing function from zero: $10.8M+ qualified-lead pipeline (~65% of ARR), 44× traffic growth, domain authority +70%, team of 8.

  4. Superpro.ai · zipBoard · Revcloud2019 – 2021
    Marketing roles

    Performance campaigns, lifecycle automation, and content for B2B SaaS.

  5. Willis Towers Watson — Outsourced Insurance Services Unit2013 – 2017 · Mumbai
    Senior Associate, Client Servicing

    Four years inside a global outsourced services operation: 50–80 client accounting queries a day at 98% accuracy, built a two-part billing SOP, and trained 30 associates.

  6. Syntel (IT services provider)2012 – 2013 · Pune
    Analyst, MIS Reporting

    Started out in the delivery side of IT outsourcing, building daily/weekly MIS reporting.

Guides by Anurag Singh

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