
About the founder
Anurag Singh
Founder of Global BPO Index · 12+ years in marketing, operations & client servicing
I spent four years working inside the outsourcing industry before I ever wrote about it — servicing global insurance clients from Mumbai at Willis Towers Watson’s outsourced services unit. A decade of B2B growth work later, I build independent directories that give buyers the data-driven comparison I wish my clients had back then.
At a glance
From the delivery floor to the buyer’s side
My career started inside the industry this site covers. At Syntel, an IT services provider, I built the MIS reporting that delivery teams ran on. Then for four years at Willis Towers Watson’s outsourced insurance services unit in Mumbai, I serviced global property-insurance clients — resolving 50–80 accounting queries a day at 98% accuracy, designing a two-part billing SOP that became standard for large accounts, and training 30 associates on it.
That experience taught me what actually separates a great outsourcing partner from a mediocre one: process discipline, communication cadence, and domain depth — not the sales deck.
I then moved to the growth side of B2B software. As the founding marketer at Hopstack I built the function from one person to eight and a $10.8M+ qualified-lead pipeline; at Caimera I worked on the frontier of AI search and programmatic SEO. Twelve years in, I’ve sat on both sides of the outsourcing relationship — delivering the service and buying it.
Why I built Global BPO Index
Choosing a BPO partner is a high-stakes decision made with surprisingly thin information. Most “directories” are pay-to-play rankings; most reviews are unverifiable. Buyers deserve better than choosing a partner for a million-dollar process off a brochure.
Global BPO Index is my answer: an independent index that aggregates providers from public data, enriches every profile with the facts that matter — services, industries, delivery locations, certifications, engagement models — and lets buyers compare and request quotes for free.
It’s the second directory I’ve built on this model, after CustomsBrokerIndex, and it follows one rule: the data serves the buyer first. Providers never pay for placement — only for qualified leads — which keeps the rankings honest.
Experience
- Global BPO Index & CustomsBrokerIndexCurrentFounder
Independent, data-driven directories that help buyers compare specialist service providers.
- Caimera (AI fashion-photography SaaS)2025 – 2026Marketing Manager
Owned content & SEO end-to-end; grew AI-search visibility from 0 to 42 AI-cited pages and built programmatic SEO systems.
- Hopstack (fulfillment software)2021 – 2025Founding marketer → Senior Product Marketing Manager
Built the marketing function from zero: $10.8M+ qualified-lead pipeline (~65% of ARR), 44× traffic growth, domain authority +70%, team of 8.
- Superpro.ai · zipBoard · Revcloud2019 – 2021Marketing roles
Performance campaigns, lifecycle automation, and content for B2B SaaS.
- Willis Towers Watson — Outsourced Insurance Services Unit2013 – 2017 · MumbaiSenior Associate, Client Servicing
Four years inside a global outsourced services operation: 50–80 client accounting queries a day at 98% accuracy, built a two-part billing SOP, and trained 30 associates.
- Syntel (IT services provider)2012 – 2013 · PuneAnalyst, MIS Reporting
Started out in the delivery side of IT outsourcing, building daily/weekly MIS reporting.
Guides by Anurag Singh
All guides →Appointment setting outsourcing explained by an operations veteran. Pricing models, red flags, vendor criteria, and questions to ask before you sign.
Lead generation for mortgage brokers and lenders explained: costs, best strategies, virtual assistants, top companies, and how to avoid wasting budget.
Healthcare lead generation done right requires more than a call list. Learn how to evaluate vendors, pricing, and operational fit before you commit.
Medical billing virtual assistants handle claims, AR follow-up, and denials remotely. Learn costs, red flags, and how to hire the right one.
A practical guide to cold calling services: what to outsource, what it costs, red flags to avoid, and how to pick the right agency for your business.
Hiring a virtual assistant in India? Learn real costs, red flags, what tasks work best offshore, and how to evaluate vendors before you sign.
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