Altius Link Vietnam

## Altius Link Vietnam

Altius Link Vietnam JSC is a Vietnamese outsourcing company headquartered in Hanoi, with delivery centers in Ho Chi Minh City. The company was formerly known as Relia Vietnam JSC and officially rebranded to Altius Link Vietnam in November 2023. It operates under the Altius Link Japan umbrella, which explains its core positioning: Japanese-quality outsourcing standards delivered at Vietnam's cost structure.

That parentage matters if you are a Japanese company looking to establish Vietnam-based customer support or back-office operations. The company handles calls in Japanese, English, and Vietnamese, with dedicated Japanese-language contact numbers for both its call center and BPO lines. That multilingual capability, anchored around Japanese, is a differentiator that most Vietnam-based BPOs cannot match.

### What They Actually Do

The service portfolio spans three broad pillars: contact center, BPO, and market research.

**Contact Center** covers both inbound and outbound voice, plus digital channels. Inbound work includes customer care, technical support, order taking, and emergency call reception. Outbound covers telesales, customer retention calls, and invitation calls for events. Beyond phone, they list email, chat, SNS, and SMS as supported channels. The industry mix on contact center is notably diverse: telecom, e-commerce, life and non-life insurance, functional foods, cosmetics, electronics manufacturers, computer manufacturers, and nonprofit organizations.

**BPO Services** include data entry, data processing, annotation (for AI training data), information deficiency checks, back-office processing, reporting, and translation and interpretation between Japanese-Vietnamese and English-Vietnamese. There is also an image processing practice that covers video editing and album creation for the wedding and photo industries, web publishing, e-commerce image editing, and CAD processing for construction clients. The back-office KPO work includes web data registration, various data management (notably for automobile clients), and reporting and translation for trading companies.

**Market Research** is a dedicated third line, covering key-man research, competitor research, brand awareness surveys, customer satisfaction surveys, and employee surveys. The named clients here span broadcasting, automobile, bike manufacturers, construction, logistics, food and beverage, energy, and software companies. This is a real market research operation, not a lead-gen wrapper with a survey label.

### Who They Fit

The clearest fit is Japanese companies operating in or expanding into Vietnam that need a vendor who can handle Japanese-language interactions without a translation middleman. The Altius Link Japan connection gives those clients a familiar compliance and quality framework without the overhead of setting up their own in-country operation.

Beyond Japanese-market clients, there is a real case for Vietnamese companies or multinationals needing bilingual English-Vietnamese support, data annotation for AI workflows, image processing for photo and e-commerce businesses, or CAD-linked data work for construction projects.

The vertical depth is meaningful. Insurance shows up twice (life and non-life) on the inbound side, and life insurance and fintech appear on outbound telesales. That suggests agents with some familiarity with financial product conversations, which matters because insurance calls require more careful handling than a standard order-taking flow.

AI annotation is listed explicitly, and AI companies or software vendors looking for Vietnamese-language or Japanese-language annotation capacity should note this. It is a growing service category, and Vietnam is an increasingly competitive location for it.

### Delivery Footprint

Three offices: the Hanoi headquarters at Detech Tower II (12th floor, 107 Nguyen Phong Sac, Cau Giay Ward) and two Ho Chi Minh City centers, one in Bay Hien Ward and one in Tan Son Nhi Ward. Having two HCMC centers suggests meaningful operational scale there, not just a sales presence.

Languages served: Japanese, English, and Vietnamese. Timezone: ICT (UTC+7), which aligns naturally with other Southeast Asian markets and gives partial overlap with Australian and East Asian business hours, though US-based buyers should expect a significant timezone gap.

### Pricing and Engagement

No published pricing is available on the website. Based on Vietnam's BPO market, I would estimate agent-hour rates in the offshore range of roughly $6 to $14 per hour, varying by process complexity, language requirement, and channel. Japanese-language agents will sit at the higher end of that range given the language premium in Vietnam. Market research and KPO work would likely be scoped on a project or retainer basis rather than per agent hour.

### Editor's Take

If you are a Japanese company evaluating Vietnam for outsourcing, Altius Link Vietnam is probably one of the first vendors you should talk to. The Japanese-language capability, the parent company connection, and the breadth of Japanese-market verticals (insurance, electronics, food and functional foods) suggest this is a real operational fit, not a vendor retrofitting generic capacity for a Japanese client.

For non-Japanese buyers, the decision is less clear-cut. The English-Vietnamese capability is real, and the BPO and data services are broad, but you should push them on whether the management layer and QA processes are tuned for English-language quality standards, not just Japanese-market ones. I would ask specifically: what is the QA review rate for English-language interactions, who supervises the team day to day, and what does a weekly reporting cadence look like for a non-Japanese client?

For AI annotation or image processing work, Vietnam is genuinely competitive on cost, and Altius Link's dual-city presence suggests enough capacity to handle meaningful volume. The CAD processing line is niche and worth exploring if you have construction-sector document workflows.

One thing to confirm on any call: headcount by center and by service line. Three offices and a diverse service portfolio could mean deep specialization or thin staffing spread across too many things. Ask for the number of agents per practice before committing to a pilot.