b2b telemarketing Services

Outsource Marketing, Inc. (OMI) is a US-based outbound B2B telemarketing company headquartered in Arlington Heights, Illinois. The firm has been operating for more than 25 years, positioning itself as a full-service alternative to building an in-house telemarketing operation, covering everything from script development and data management to live outbound calling.

The core of what OMI does is outbound telephone contact on behalf of business-to-business clients. Their stated service lines include sales campaigns, lead generation, market research, customer service calls, consultation services, and broader marketing project support. The unifying thread is outbound voice: calling into a defined prospect list, identifying the right decision-maker, communicating the client's value proposition, handling objections, and driving a specific action, typically a commitment to a follow-up conversation with the client's own sales team. The pitch is that clients hand off the top-of-funnel phone work and receive a pipeline of qualified, sales-ready leads in return.

OMI staffs this delivery model with what they call Virtual Telemarketing Representatives (VTRs), remote agents who work on client campaigns from home rather than a shared call-floor. The company claims an average VTR tenure of 20 years in B2B telemarketing and an annual attrition rate below 10%. Those are unusually strong retention numbers for the telemarketing industry, where turnover regularly exceeds 30 to 40% annually at many firms. I would want to verify this independently, but if accurate, it does suggest experienced callers who know the rhythm of B2B outreach, handling gatekeepers, navigating org structures, pacing a call toward a close, rather than rotating junior agents reading from a fixed script.

Account management is described as senior-led, with account managers citing a minimum of 25 years of B2B telemarketing experience. OMI's stated process includes a customized campaign design per client, built around the client's specific objective. For buyers new to outsourced telemarketing, that kind of consultative setup is useful, OMI says they handle script development, data management, and campaign structure rather than requiring the client to arrive with a finished program.

The company mentions pilot packages as an entry point, which I think is the right way to approach this kind of engagement. A pilot gives both sides a realistic picture of call quality, lead qualification criteria, agent communication style, and reporting cadence before committing to a longer contract. If OMI offers structured pilots with defined metrics, number of dials, contacts, qualified leads, and call recordings, that's a meaningful signal of operational confidence.

One practical consideration: OMI operates from Arlington Heights, Illinois and uses a US-based virtual delivery model. That means US business hours, native English speakers, and same-timezone coordination with clients, which is a real advantage for complex B2B conversations that require contextual judgment, objection handling, and brand consistency. This is not an offshore model. For buyers whose outbound calling involves regulated industries, senior executives, or high-ticket sales cycles, that onshore presence matters. The tradeoff is that US-delivered telemarketing carries a higher cost structure than offshore alternatives. OMI doesn't publish pricing on their site, so buyers will need to get a direct quote, but expect rates consistent with domestic outbound telemarketing.

The industries OMI serves aren't explicitly listed on the homepage, though the B2B telemarketing model is broadly applicable to technology, professional services, financial services, manufacturing, and similar sectors where the buyer is a business rather than a consumer. Their FAQ and Industries pages likely have more specifics, but the research available doesn't detail them.

What the site doesn't tell you, and what I'd push to find out before signing: What does a qualified lead actually look like under their definition? Do they share call recordings routinely? What's the reporting cadence and what metrics do they track beyond raw lead count? How is quality scored and what happens if a campaign underperforms against baseline projections? These aren't reasons to avoid OMI, they're the right questions for any outbound telemarketing vendor. The sales pitch usually covers capacity and experience. The operating reality shows up in how they define a qualified lead, how they handle a bad week, and how transparent they are about call-level data.

For a mid-market B2B company that wants experienced US callers, a senior account management layer, and a vendor willing to handle script and data setup rather than just dialing a list, OMI presents a credible option. The long tenure claim, 25+ years as a firm, 20+ year average VTR experience, if verified, suggests genuine institutional knowledge of B2B phone sales rather than a recently launched operation. The virtual delivery model also keeps overhead down, which may reflect in pricing relative to larger onshore call centers.

That said, the website is lean on proof points. There are no named client references, no published case studies, no sample reports, and no stated SLAs. For a firm claiming 25+ years of consistent results, I'd expect more evidence to be visible. Before committing beyond a pilot, I'd request at least one anonymized client reference in a comparable industry and a sample lead report so you understand exactly what you're buying. The right question isn't just 'can OMI book us calls?', it's 'can they qualify the right decision-makers at the right stage, in our specific market, at a cost that makes sense per qualified opportunity?'