Laboratory of B2B Lead Generation

Laboratory of B2B Lead Generation is a Europe-based performance marketing and lead generation agency focused specifically on the life science and biotech industry. Operating with offices in Amsterdam, Bratislava, and Vienna, the company runs multi-channel outbound and inbound campaigns for B2B clients, primarily manufacturers and solution providers in the life science sector, with a stated track record of 14,000+ leads generated, 3,000+ appointments set, and 110+ global projects completed across campaigns that have contributed to over €50 million in client revenue.

What they actually do spans two broad categories: outbound lead generation and inbound lead generation, delivered together as integrated campaigns rather than siloed services.

On the outbound side, the process starts with defining the Ideal Customer Profile (ICP) and designing an account-based strategy. From there, the team builds custom lists of decision-makers, then runs LinkedIn outreach, email outreach, phone call outreach, and event marketing, including trade fairs and conferences. The end goal is appointment setting: getting qualified prospects in front of the client's sales team. Lead nurturing is explicitly part of the model, described as sharing knowledge and building trust over time rather than pushing for an immediate conversion.

The inbound side covers brand and product awareness, driving targeted traffic via the client's website and social media channels, generating inbound demo and event requests, and converting those into sales conversations through online and offline events and webinars. Paid channels in use include Google Ads, Facebook and Instagram (Meta), YouTube, and LinkedIn, meaning the agency can run full-funnel paid media alongside the organic and outbound work.

CRM integration is offered as part of both packages, which matters practically: leads and appointments feed into the client's existing pipeline without manual hand-offs. The agency lists this explicitly as a project step rather than an afterthought.

The agency structures its engagements into two packages. The Standard package runs six months and covers onboarding workshop, social media optimisation, content planning, custom lead list creation, LinkedIn outreach, lead insight delivery, appointment setting, and weekly reports with regular feedback calls. The Pro package runs twelve months and adds event marketing, email outreach, CRM tool integration, and phone call outreach. The minimum engagement commitment is six months, which reflects the reality that B2B life science sales cycles are long and lead nurturing takes time to convert.

Two published case studies show 381 B2B leads generated in nine months for a European manufacturer and 285 B2B leads in nine months for a US manufacturer, both in the life science space. These are modest but plausible numbers for a niche vertical where a single qualified lead can carry significant deal value. The agency does not publish client names openly on the homepage, so a buyer should ask for more detail on the industries served, company sizes, and conversion rates beyond raw lead volume.

The team positions their approach as 100% human-powered, no automation bots or mass-spray tactics, and frames it as a 'people to people' model with hand-crafted, personalised campaigns. They also emphasise the combination of offline events (trade fairs, conferences) with online outreach channels as a deliberate differentiator. For life science, where relationships and credibility matter, this framing makes sense: a warm introduction at a trade fair followed by a LinkedIn touchpoint and a tailored email is meaningfully different from a cold sequence blasted at a purchased list.

Physically, the agency has presence in three European cities, Amsterdam, Vienna, and Bratislava, which positions them to cover both Western and Central European life science clusters and supports coverage across Central European time (CET/CEST).

For a buyer evaluating this agency, here is my honest assessment. The vertical focus is the clearest signal of genuine fit: if you are a life science or biotech company, equipment manufacturer, reagent supplier, CRO, diagnostics company, this agency's claimed domain knowledge is worth verifying carefully because it is their primary differentiator. I would ask them to walk through a real past campaign step by step: what the ICP looked like, how the list was built, which channels converted, what the sales cycle looked like, and what happened when leads stalled.

The performance guarantees ('we work until we reach KPI') sound good but need contractual definition. What counts as a qualified lead? What is the agreed KPI and what happens if it is not reached within the package term? Get the exact definitions in writing before signing.

The six-month minimum is reasonable for this type of outbound nurture work, but it also means the buyer is committed before results are fully visible. I would push for milestone check-ins at 60 and 90 days with explicit success criteria attached, not just weekly reporting calls.

The agency does not publish pricing, which is standard for bespoke campaign work, but a buyer should ask upfront about setup fees, what's included in the onboarding workshop, whether there is a per-lead or per-appointment component, and what happens if the engagement ends at six months versus rolling into Pro.

Finally, headcount and certifications are not publicly disclosed, so a buyer should ask about team size, who manages day-to-day outreach versus strategy, and how many active clients share the team's attention at once. For a specialised agency doing personalised outreach, bandwidth per client matters a lot, more than it would for a high-volume call center model.

In short: Laboratory of B2B Lead Generation is a narrow-focus agency for a specific buyer type. If you are a life science B2B company trying to open new conversations with decision-makers in your space, they are worth a detailed conversation. If you are outside life science and biotech, the fit is unclear and they are probably not the right call.