Magic

About Magic

Founded in 2015 at NASA Ames Research Center, Magic has grown into one of the world's leading virtual assistant agencies, serving executives, startups, agencies, and businesses across a wide range of industries. Magic's proprietary Magic Match™ system pairs clients with handpicked assistants drawn from the top 0.5% of applicants—selected through live interviews, rigorous testing, and ongoing 1-on-1 coaching to ensure consistently high performance. Assistants are fully fluent in English, highly experienced, and equipped with AI tools to work more efficiently. Magic covers a broad spectrum of tasks including inbox and calendar management, customer support, bookkeeping assistance, social media management, lead follow-up, travel planning, ecommerce support, and more. The Magic 24/7 service provides around-the-clock coverage so clients always have assistance available, even when their primary assistant is offline. Magic serves clients in ecommerce, legal, accounting, HR, financial advisory, transportation, media, nonprofits, construction, SaaS, and professional services. With over 2 million tasks completed annually and more than 750,000 assistants interviewed, Magic delivers flexible, affordable, and scalable executive support without the overhead of in-house hiring.