Outsourced Marketing

Outsourced Marketing is a Canada-based digital marketing consultancy that positions itself as a fractional marketing department for small and mid-sized businesses. The firm is led by Ian Cantle, a Duct Tape Marketing Certified consultant, and serves growing businesses across Canada and the United States. Rather than leading with tactics, the company anchors every engagement in a strategy-first approach, identifying a client's ideal customers, market positioning, and growth goals before recommending or executing any specific channel.

The service lineup covers the full range of what a small business might expect from an in-house marketing team. On the strategy side, Outsourced Marketing offers a Total Online Presence Audit, a Marketing Strategy First Blueprint, and a Fractional CMO service, the last of which is essentially a senior marketing leadership function on a part-time retainer. These entry-point services are aimed at businesses that aren't sure what's working and want clarity before committing budget to execution.

For lead generation and traffic, the firm runs SEO campaigns, Google Ads (PPC), Facebook and Instagram advertising, and remarketing/retargeting campaigns. Web design and development is also offered in-house, which matters because the firm's stated philosophy is that all marketing channels should be built to work together, a website redesign isn't treated as a standalone project but as part of an integrated lead-generation system. Content marketing rounds out the execution side, covering strategic content tied to conversion goals rather than content produced for its own sake.

Outsourced Marketing also lists AI marketing services and an AI Voice Call Centre Agent / Call Answering service. This is notable as it signals the firm is positioning beyond traditional digital marketing into AI-assisted client communication. The practical depth behind these services isn't fully detailed on the public site, so I'd want to ask specifically how the AI call answering is set up, what platforms it runs on, how handoffs to human staff work, and what quality controls exist.

The packaging model is worth understanding before you engage. The firm offers three named marketing programs: Marketing Jumpstart Package, Marketing Catalyst Package, and Marketing Department Package. The naming suggests a tiered structure, from a one-time or short-term engagement to a full outsourced department arrangement. This is a sensible model for SMBs because it lets a business start with a defined scope and expand. However, the exact scope, deliverables, and pricing of each tier aren't published publicly, which is typical for a consultancy but means you'll need a direct conversation to understand what's actually included and excluded.

The client testimonials on the site reference a dentist/clinic owner (Jesse Chai) who has been a client for three to four years, an electrician business (Electrical Elite, Steve Dickie), and a second dentist/clinic owner (Jake DaBell). These are all small business operators in service industries, healthcare/dental and trades, which gives a reasonable indication of where Outsourced Marketing has real experience. Specific results cited include a 4 to 5x increase in online presence, reach, and leads for the electrical business within two to three months of a website relaunch, and record patient growth and revenue for the dental client. These are vendor-provided numbers from testimonials, so take them directionally rather than as audited figures.

From a delivery standpoint, the firm appears to operate with Ian Cantle as the lead strategist and a supporting team, references in the testimonials note "Ian and his team" specifically. Team size isn't disclosed publicly. The company's phone number has a 905 area code, which is the Greater Toronto Area, placing HQ in Ontario, Canada. Services are delivered remotely to clients across Canada and the United States.

On the compliance and certification side, the Duct Tape Marketing Certified designation is worth understanding. Duct Tape Marketing is a small business marketing framework and consultant network with a defined methodology. Being a certified consultant in that system signals a structured, documented approach to marketing strategy, which aligns with the firm's stated philosophy. It isn't a technical security or data certification, but it does suggest adherence to a repeatable process framework rather than ad-hoc execution.

Pricing and engagement models aren't published. Given the fractional CMO and ongoing marketing department positioning, a monthly retainer model is the most logical fit. There's likely a minimum engagement period, typical for fractional arrangements, but the specifics need to be confirmed directly.

My honest take: Outsourced Marketing is a solid fit for small Canadian or US-based businesses that are wasting budget on disconnected marketing tactics and need someone to build a coherent system. The Duct Tape Marketing methodology gives them a defensible framework, and the testimonials from multi-year clients in the dental and trades verticals suggest they can deliver sustained results in service-business niches. The AI voice call agent offering is interesting but should be probed carefully, that's a newer capability area and the quality of implementation varies enormously across providers.

What I'd want to verify before signing: Who specifically manages your account day-to-day, and what's the team structure behind Ian Cantle? How are results reported, and on what cadence? What exactly does each package tier include, what's excluded, and what are the minimum contract terms? If the AI call answering service is of interest, get specifics on the underlying platform, accuracy, escalation logic, and any call recording or compliance considerations. For healthcare clients specifically, ask about how patient data is handled in any digital marketing or AI tool context.

For businesses looking for a small, strategy-oriented firm that will own the marketing function end-to-end rather than just execute individual channels, Outsourced Marketing is worth a conversation. It is not built for enterprise scale, and there's no evidence of large-team or high-volume BPO-style operations. But for an owner-operated business that needs marketing leadership without a full-time hire, the fractional CMO and integrated program model makes practical sense.