B2B Demand Generation (Demandgen)

About B2B Demand Generation (Demandgen)

Demandgen is a UK-based B2B demand generation agency with over 25 years of combined experience serving technology firms, B2B SaaS companies, tech start-ups, and software resellers including IBM, Kofax, and Oracle partners. Founded on a blend of creativity, analytics, and deep technology sector knowledge, the agency operates as a small, agile team that can function as a fully outsourced marketing department or supplement an existing in-house team. Demandgen designs and implements multi-channel campaigns spanning inbound marketing, SEO, Google Ads, paid and organic social media, content creation, webinar marketing, CRM management, and marketing automation. The agency also offers telemarketing and appointment setting services to convert engaged prospects into paying customers. Their structured four-step approach — Growth Audit, Campaign Planning, Review, and Implementation — ensures campaigns are aligned with client pipeline and revenue targets. Clients have reported significant outcomes including 130% increases in organic traffic, 100% lifts in inbound leads, and over £14.5 million in pipeline generated. Demandgen is particularly well-suited to B2B technology and SaaS businesses seeking measurable demand generation results.