B2B Growth Consulting (DemandGen Solutions)

About B2B Growth Consulting (DemandGen Solutions)

DemandGen Solutions (DGS) is a B2B-focused demand generation consultancy co-founded by Eric MacColl and Miles Gotcher, two seasoned demand gen leaders with combined decades of experience at companies including Atlassian, Lyft, Marketo, PlanGrid, and Autodesk. Founded in 2022, DGS partners with fast-growing startups and established enterprises to build and optimize full-funnel demand generation programs that drive measurable, scalable revenue growth. The firm offers four core practice areas: Growth Marketing (paid search and social, account-based marketing, SEO, retargeting, conversion rate optimization, and intelligent outbound); Marketing Operations (HubSpot, Marketo, and Salesforce configuration, lead scoring, email automation, and database management); Lifecycle Marketing (lead nurture, onboarding, customer marketing, and webinar management); and Reporting & Analytics (attribution, GA4, Salesforce dashboards, and forecasting). DGS positions itself as a results-driven, full-funnel partner that handles both strategy and hands-on execution, making it a strong fit for B2B companies building or scaling their demand generation function before or alongside an in-house hire.